Simone Rocha Has a Surprise for You

By Andrew Nguyen@reignofdynasty

Photo: Courtesy of H&M

London designer Simone Rocha, Queen of the New Weird, will be H&M’s newest designer collaborator. And it’ll all come in a romantic color palette that mixes cream, pink, red, and black. “I am so thrilled to be working with H&M on this very special collection,” Rocha said in a statement. While the offering hasn’t been revealed just yet, H&M says that we can expect Rocha signatures like delicate tulle dresses, tartan tailoring, beaded shirting, cable knits, trench coats, sparkling jewelry, and pearl-embellished shoes. Margiela, Alber Elbaz, Comme des Garçons — it’s such an amazing list of alumni to be a part of.”

The collection debuts March 11, but you can watch the teaser film, which features Rocha’s community of friends and collaborators — like sister models Adwoa and Kesewa Aboah, stylist Robbie Spencer, model and friend Tess McMillan, and actress Daisy Edgar-Jones — below. The collection — a reworking of her ten-year archive — will truly be available for everyone, whether they’re loyal fans of her whimsical and ultrafeminine clothes or discovering the brand for the first time. As a designer, and as a customer, I’ve been such a fan of the H&M collaboration concept. “It truly is a celebration of the signatures of my brand, and the influences that have shaped me. For the first time ever, the designer will offer menswear and kidswear alongside womenswear.

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