Currently, little information exists on the site other than a tagline (“The New Culture of Skincare”) and an email sign-up for early access. A cleanser? Is “culture” a nod to probiotics? In 2019, “Page Six” first noticed that Rihanna, Inc., had trademarked the phrase “Fenty Skin.” Now, we are days away from an actual launch. View this post on Instagram #SneakPeek 👀 🚨 🙀😱 Well we got a hint AND a date!!! 2020…Wow!!! #FentySKIN! What do u think is going to be the first product? #makeupoftheday #motd #makeupoftheday #mua #ilovemakeup #makeup #makeupaddict #makeuplover #makeupblogger #makeuponpoint #onpoint #makeuplook #makeuplove #makeuptalk #makeuptutorial #makeuplover #makeupaddict #makeupaddiction #makeupdolls #onpoint #onfleek. Please. Will this finally be the skin-care line for people who don’t sleep a lot (Rihanna sleeps an alleged four hours a night) or who walk around with a to-go wineglass instead of a water bottle? 🤍💦 Who is ready for this… Maybe. 🤔✨💦 What are your thoughts? Will there be moisturizer? Despite any official announcement from the brand or Rihanna herself, the secret home page and Instagram handle were both unearthed by beauty news Instagram accounts like @TrendMood1. A post shared by TRENDMOOD (@trendmood1) on Jul 14, 2020 at 6:49am PDT
Thank you, Rihanna, for donating millions for coronavirus relief and to domestic-violence victims, for making 40 foundation shades the standard across the beauty industry, and, in advance, for the glow-up. By Kathleen Hou@kathleenhou
Photo: James Devaney/GC Images
The rumors are true: Rihanna is coming to upgrade your skin-care routine. Most likely. Does she seem like the type to double cleanse? Probably not. Will be available ➡️ JULY 31ST on their website #Sephora / JULY 28TH @ 9pm PST early access… Fenty Skin will officially be available July 31. #fentybeauty has a new extension brand for #Skincare !!! XO #Trendmood #fenty #rihanna #riri.. 🧖🏽♀️🧴.. There are no clues about what type of products will launch.